Our source materials: those anti-gravity blowouts on Chanel’s Cruise 2024 runway, which were so ’80s they could teach a Jane Fonda workout, and Beyoncé’s sumptuous “sun-washed blonde” (the handiwork of Bey’s longtime hair colorist Rita Hazan), which is radiating health, wealth and superstardom on her Renaissance tour. Summer 2023 is signaling a revival of conspicuously fresh-out-the-salon-chair trends. The series that’s given us hours of TikTok hot takes, searing on-screen sibling rivalry, and a brilliant behind-the-scenes podcast, is the latest pop cultural moment to plant the flag for caramel hair. So, what’s the story behind Willa’s glossed-to-the-nines season four blonde? I’m talking about Willa Ferreyra’s road to what my hair colorist calls “expensive honey” (he also calls it “expensive, honey”). Is it a slow news week? Because the internet is currently obsessing over the hair color journey of an increasingly intriguing character on Succession , HBO’s biting satire of the one percent.
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